Indiantelevision.com on LinkedIn: Hyundai Motor India launches ‘Grameen Mahotsav’ (2024)

The Tangible against The ToutedThe Indian electric scooter sector has burgeoned exponentially, paving the way for various brands, all racing to claim the lion's share. One such contender, "Ollo," has been making waves, predominantly with their audacious claims and vibrant marketing blitz.When the curtains were first raised, the Ollo S1 Air was introduced with a tantalizing price tag of INR 89,999/-, inciting quite the chatter in industry circles. However, by June 2023, despite the initial anticipation for its January launch, there was an unexpected hiatus. When it finally graced the market in June 2023, it sported an escalated price of INR 1,31,000/- on-road Bhopal. The subsequent month witnessed a leap to INR 1,46,000/-. In a perplexing twist, a new “Ollo S1X” is now tagged under INR 1 lakh, deliveries to start after a couple of months ‘supposedly’,creating quite a juxtaposition in their pricing schema. Such claims instigate industry veteran like myself to ponder on Ollo's seeming proclivity for an enigmatic, if not bewildering, pricing strategy.Their freshly minted hub motor scooter, with its touted flat front floorboard, rides on the tagline, "Everything you need, nothing you don't." Yet, a discerning eye might note that these so-called unique selling points aren't groundbreaking revelations in our market. Almost everyone except for “Ollo” had been doing the same from almost half a decade now.To the discerning consumer and my fellow industry mavens: it's paramount to pierce through the facade and assess the tangible against the touted. As we navigate these evolving market dynamics, one can only hope that brands such as "Ollo" prioritize clarity and consumer fidelity over nebulous pricing tactics.#ElectricScooterTrends #EVStrategyInsights #ConsumerAwareness #PriceFluctuations #EVMarketAnalysis #BrandTransparency #InformedChoice #EcoMobility #BehindThePriceTag#ElectricScooterIndia #EVRevolution #BuyerBeware

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#Weekendread Interesting historical analysis.A #flashback into the 70's and imagine a world in B&W. #Bajaj introduced its first indigenous scooter brand - #Chetak. Its practicality and reasonable price made it a blockbuster product for the company. #Bajaj's name became synonymous with scooters, just like Colgate stood for toothpaste. In the 80's the company spawned few more brands like #Priya, #Super etc. and the brand slogan 'Humara Bajaj' was ubiquitous. In the absence of a formidable competition, the company had a near monopoly in #twowheelers.https://lnkd.in/gPuQ8yiB#bajajauto #business #sales #motorcycles #twowheelers

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The automotive industry has been the unsung hero of the Indian growth story. Away from the glitz and glamour of the startup ecosystem and IT unicorns, the established auto brands of India have been quietly putting in the work to develop competent products. As a result they've succeeded in not only taking back the domestic market from the Japanese giants, but also created an export market for themselves with vehicles being shipped to 80+ countries across the world.This not only allows for technological self-reliance but also rakes in precious foreign exchange. And this shows in market value of these brands - even the moderate performing Bajaj Auto and Tata Motors stocks grew ~400% over the past 15 years. While stocks like TVS and Royal Enfield surged 3,500% and 5,000% respectively.A key player missing here is Hero MotoCorp who had relied on Honda for product development until a decade ago and had their first independently developed bikes come out only in 2019. With the newly developed motorcycles being runaway success and one of their products even transforming an entire segment, hero got emboldened to invest in newer products and enter upmarket segments. Some of these motorcycles have been announced already or have been caught testing on public roads.And as we have seen before, an honest engineering effort never goes unrewarded. Hoping the Indian automotive industry gains another feather in its cap over the next decade. And a company known for making economy mopeds redeems its name.#makeinindia #automotiveindustry

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This car was the definition of ‘luxury’ in India.😎 In fact, if you had one, people automatically considered you as one of the ‘elites’. Most people who were among the 1% in India, had one at some point in their lives.The car was the Hindustan Ambassador.Most people who owned an ambassador didn’t drive it themselves. They were usually driven around. Politicians, movie stars, businessmen, ‘socialites’ & other influencers of the time travelled in one.Hindustan Motors was established by Mr B.M Birla in 1942, when India was still occupied by British forces. There was a deal between Hindustan Motors and Morris Motors of England to assemble their vehicles in India. A plant was set up in Port Okha, in present day Gujarat for that specific reason.However, the company shifted their production to West Bengal. What they also did was to start manufacturing the cars under licence from Morris. The first car that the company made in India was the Hindustan 10, which was basically a re-badged Morris 10. In 1958, Hindustan Motors introduced the Hindustan Landmaster. Unfortunately, people didn’t quite care about the landmaster, and the car was quickly discontinued.Few people today know that the Ambassador, which was introduced in 1958 after the Landmaster, was actually based on the Morris Oxford Series III saloon car. The Ambassador quickly became the car of choice for the rich & famous. It’s important to note that the Ambassador never officially had more than one generation. They only made a few minor changes to the original model over the years. The Ambassador didn’t quite have much competition in the Indian market during its heydays. The only possible competition it did get at some point was from the Premier Padmini, which was being manufactured by Premier Motors under licence from Fiat.Major variations came in 1990 (Ambassador Nova), 1992 (the classic), 2003 (grand), 2004 (Avigo), and in 2013 (Encore).Things started changing for Hindustan Motors and their Ambassador car after 1991. What happened at that time? The liberalisation of the Indian economy. Other, more competent car manufacturers were now entering the market. They started facing stiff competition from big international brands which were introducing modern cars in the Indian market. Domestic manufacturers such as Tata, Maruti and Mahindra were also coming out with their own newer and more efficient models.Sales started to drop year on year and after the failure of the Ambassador Encore in 2014, the production line for the Ambassador models was shut down after 5 decades.The Ambassador was the first car to be manufactured in India. It was also the first locally manufactured car in the country. Also, it had the longest production run for a car manufactured in India, from 1958 to 2014 (56 years)! Today, it might be found only in vintage car shows or locked away in forgotten garages, this car at one point was truly a giant of the Indian auto industry.#brandstories #casestudy

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My Equity Research Report on Hero MotoCorp may intrigue you whilst broadening your insights about the company. This report was prepared under the mentorship of Professor Arit Chaudhury and is a part of the subject taught by Sir, namely, Business Valuation.Hero MotoCorp is little late to enter the EV two-wheelers segment, with its first EV scooter VIDA V1 launched in the financial year 2022-23. However, it has planned to expedite its distribution in 100+ cities and has already tied up with Ather to establish 2000 fast charging stations. Hero MotoCorp has partnered with Zero Motorcycles and Harley Davidson to augment its presence in the EV and Premium segments given a spur in demand for both the categories.The company has also expanded to new countries, increasing its reach to 47 countries from 43 countries earlier. It has also started tapping the Replacement Market with the launch of its Hero Sure platform where it envisages huge growth potential.The Target Price arrived at, is based on my assumptions taking into consideration the current and impending economic scenarios, surging demand for EV two-wheelers, proliferating young population of India and swelling availability of credit to consumers. #heromotocorp #equityresearchreport #imtghaziabad

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Why is #hyundaiindia launching N line cars in India?In 2023, Hyundai sold a modest 10,000 units of its i20 and Venue N Line models in India, a mere 5% of their regular offerings. But for me the N Line is extremely successful. Let me explain.To understand its significance, let's rewind to #hyundai 's humble beginnings. Back in 1986, when the Excel hit American shores, Hyundai's reputation mirrored its budget-friendly car – cheap and lacking in quality. Hyundai worked tirelessly to enhance their quality and began offering value-for-money products. In doing so, they successfully solved that piece of the puzzle.The audience's perception of Hyundai echoed this transformation. There was rational praise for its affordability and quality, but it lacked emotional resonance. This is an interesting puzzle to solve, and I would argue that it's more crucial than anything else. Enter the N Line – Hyundai's answer to the perception puzzle. Launched in India in 2021, it aimed to revamp the brand's image and attract a younger demographic. And the strategy seems to be working. We need to give full credit to Hyundai because N Line cars aren't just cosmetic updates; they feature stiffened chassis and powerful engines, which are now attracting buyers.Hyundai is crafting an experience, tapping into the aspirations of an enthusiastic automotive community. With the launch of the Creta N, the most important product for Hyundai, N line cars will slowly become mainstream and the brand image will change - slow and steady. Brilliant move Hyundai.

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The state of competition in the Indian car market during the licence raj era: #competitionlaw #ambassador #globalization #liberalization #carmarket #vintagecars The Competition Act, 2002 is a legislation that ensures that markets remain competitive. It is a modern legislation that came into play recognising the needs of our liberalised economy, with several global players investing in billions. However, the situation was entirely different a few decades ago. As a young country, having suffered the consequences of the British Rule and economic exploitation, we were very apprehensive of foreign investments. The implications of this was seen in the car markets as well, with just a handful of manufacturers. No technology transfer was allowed and the number of units a manufacturer could produce were also controlled by government sanctions. As a result of this, consumers had very little choice and manufacturers, they had no reason to innovate. Hindustan Motors and Premier Auto Limited, the two market leaders at that time produced archaic models for decades. The quality wasn’t great, breakdowns were frequent and wait times were long. However, consumers bought the now venerable Ambassador and Padmini by the bucketload, just because they didn’t have a choice. The advent of Maruti Suzuki in the early 1980s and the other major global players post liberalisation changed all this. With every manufacturer jostling to win a share of the Indian Market, we witnessed innovations and value creation. Every manufacturer was trying to offer the best possible service experience to the customer. The customer was now king. The erstwhile market leaders, who had gotten away with dated products just couldn’t hold up. Years of lethargy has sapped them of R and D capabilities and funds. They just did not have what it took to compete. The years of dominance and such early access to the market could not help them. This serves as a reminder that if a market is guided by competitive forces, where market leadership is due to innovation and not due to favourable rules, then the consumer benefits with world class products. The market players are able to stay relevant, because they have an incentive to innovate. The market in general prospers and leads to economic growth. The gone, but not forgotten Ambassador. This car will go down in history books as the longest produced car in India, not because it was a great product, but because the competition had been killed off for decades:

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Jawa motorcycles have a storied history in India, originating from Czechoslovakia in 1929. 🏍️ They gained acclaim for their reliability and quality. In the 1960s, Jawa entered India through a partnership with Ideal Jawa India Ltd., leading to the manufacturing of Jawa motorcycles in Mysore. Popular models like the Jawa 250 Type A and Jawa 350 became known for their durability and classic design. However, increased competition and economic challenges led to a decline, with Ideal Jawa facing financial difficulties by the 2000s. In 2016, Mahindra & Mahindra acquired Jawa rights and its subsidiary, Classic Legends Pvt. Ltd., orchestrated the brand's return. The relaunched Jawa motorcycles, blending vintage charm with modern engineering, were unveiled in 2018, including models like Jawa, Jawa Forty Two, and Jawa Perak. Their timeless appeal and contemporary features caught the attention of motorcycle enthusiasts, rejuvenating the brand's popularity. 🚀 Jawa's history in India is a tale of legacy, challenges, and revival, contributing to the dynamic landscape of the Indian motorcycle market.👆 If you want to learn more about two wheelers history's, please visit our page.#JawaMotorcyclesLegacy #ClassicRidesIndia #RidingThroughHistory #IconicBikesIndia #IndianMotorcycleRevival #jawa #jawahistory #BikeFinance #BikeLoanAdvisor #TwoWheelerFinance #BikeLoanExpert #LoanLending #FinancialAdvisor #BikeLovers #FinancialSolutions #BikeEnthusiast #LoanSupport #LoanExpert #BikeFinancing #FinancingSolutions #TwoWheelerExpert #LoanAdvice #LoanServices #finflow #twowheelerloan #twowheelers #fintech #startup

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The land of the lions, Gujarat, is about to roar louder with new investments. Japan's premier automaker, Suzuki Motors, announced a groundbreaking plan at the Vibrant Gujarat Summit. They intend to commit an eye-catching investment of Rs 3,200 crore to set up a fresh production line and a whopping Rs 35,000 crore for their second plant. Energising this fresh investment, Suzuki is taking the green route. The carmaker is gearing up to launch its first-ever electric vehicle by the year's end, showing commitment to India's sustainability mission. And that's not all. The game-changing annual production capacity from this investment will hover around 20 lakh units. That's an impactful surge for our nation's auto industry! This substantial investment reaffirms Suzuki Motors' dedication to driving technological advancements and contributing significantly to Gujarat's industrial landscape.This spells a victory for job creation, green initiatives, and India's vision of Atmanirbhar Bharat. Let's embrace this new chapter for Gujarat and India!#InnovationLeadership #InvestmentImpact #ElectricVehicles #GujaratGrowth

@kiacare@kiaindia.net #kia #kiamotors #kiaindia #kiaseltos #kiasportage #kiasportage It seems the company is less botheredto answer and why not becausethey have already sold and unit and now they feel like they have already fooled a CX.Maybe that's the concern here or elseI could have heard from the@kiacare@kiaindia.net.It seems now is the right time to highlightthis issue to other socialmedia platforms as the company is less bothered here for the CX's experience and morefocusedon maximizing its profit at any cost maybe by even coming out with different business policies as the product they have sold. They themselvesknow-howinconvenientand inefficient piece of crap they havecreated and sold in the market it is ok you can keep ignoring and I shall highlightit wherever I can.The company cannot get away with harassingme and forthat, I shall make sure they had to go through hard times and I'll make sure to keep it running unless thestakeholder personally connects over this from KIA INDIA.Not even a span of 2 years has been completed and the vehicle went through 3 major issues and has been called back by the showroomto overcomethe failureof product and yet lies the future of uncertainty.

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