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It might not be much fun to have a birthday during the coronavirus lockdown but Marks and Spencer has launched a new service that will delight anyone who has to stay home for their celebrations. The new cake delivery service allows customers to shop for their favourite birthday treats and have them sent direct to their door, or of course to gift a friend who’s about to turn another year older. The birthday gift boxes make the perfect present for anyone with a sweet tooth.
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The new service is already proving popular with customers, with some of the boxes out of stock already.
Prices range from £10 to £30 for the cakes, with three cake packages available to order online.
The new selection includes the nation’s best-loved Colin the Caterpillar cake, as well as an Instagram-friendly rainbow cake and the store’s popular chocolate celebration cake.
Ideal for kids - and anyone young at heart - the Colin the Caterpillar gift bag is £20 and includes a chocolate Colin cake, veggie Colin sweets and a fun foil balloon for whoever is celebrating their special day.
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M&S has launched the new delivery service for three popular cakes (Image: Getty/Marks and Spencer)
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Colin the Caterpillar is the brand's iconic chocolate cake (Image: M&S)
The Colin cake has become a household name thanks to its popularity for children’s parties and even offices around the UK, with more than seven million sold since it was first introduced in 1990.
The triple-chocolate treat involves a chocolate sponge roll cake filled with chocolate buttercream and covered in a milk chocolate shell, with sugar-coated milk chocolate beans for decoration. It also has a white chocolate face and feet for added sweetness.
Those with slightly more mature tastes will love the Happy Birthday Cake with Sparkling Rosé Gift Set, £30.
The new set includes a bottle of pink bubbles - a Casa di Amello Rosé Spumante - as well as a rainbow-layered birthday cake with buttercream icing and can be delivered with a personal message.
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However, the cheapest cake delivery option is the chocolate Birthday Cake and Candles, which provides shoppers with a delicious chocolate fudge cake as well as a pack of candles with holders for just £10.
The new cake service follows other changes made by the supermarket to deal with the coronavirus crisis.
Marks and Spencer has closed all of its fashion and home stores, keeping only food halls open as shoppers look to stock up on essentials only.
The brand has implemented temporary shopping restrictions on certain items to prevent stockpiling, as well as making sure social distancing is possible in store.
The colourful cake is now available for delivery (Image: M&S)
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The company has also adapted its opening hours so that key workers and vulnerable customers can shop safely and take priority in its food halls.
While many customers are still able to shop in store, the new cake deliveries will be good news for those who are trying to minimise their contact with others, as well as making it more convenient for shoppers to treat those having their birthday in lockdown.
The brand has also launched food delivery boxes in recent weeks, with packaged up essentials that customers can buy as a bundle.
The six new food boxes range from £15 - £45 and offer both vegetarian and meat options.
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Birthdays in lockdown are a little easier to celebrate with the new service (Image: M&S)
The range includes a Seasonal Fruit Box, a Meat Box, a Mixed Select Vegetable Box, a Mixed Vegetable Box, and two essentials boxes, one of which is vegetarian-friendly.
Shoppers were reportedly disappointed with the initial essentials boxes as it was deemed not to be healthy enough, but M&S has since added the fresh fruit and veg options to the range.
The chain has been making changes throughout lockdown to better serve its customers, as well as launching new products for summer, such as its new pink co*cktail in a can.
In a statement on its website, the brand said: “For over 135 years M&S, our customers, and the communities we serve, have faced challenges big and small and come through them all by supporting each other and working together. Now, as ever, the entire M&S team – across our stores, our support centres, our warehouses and in our supply chain – is working tirelessly to deliver for our customers.”
